A family managed, second generation business house, engaged in Jewellery retail business with a very large business size with multiple branches across the State required to be transformed to a process-oriented company.
The first and foremost activity was to freeze the Objectives and goals of the organisation and to arrive at an appropriate business strategy which will align with the goals. The methods used were SWOT, Core Competency analysis, Vision/Mission and then Business Strategy.
The organisation was managed with traditional approach with push strategies in sales and with no clear focus on Marketing & Sales activities, with lack of dedicated team to monitor. After understanding the reality, it was suggested to have a Corporate Sales Team at the HO which will be responsible to achieve the Sales targets through the various Branches and Points of Sales.
The organisation was classified into 5 departments and about 50 business processes. The organization structure was created and roles and responsibility of each position was defined. A three-layered organisation structure was suggested with a Pyramid Structure at all levels.
The result was phenomenal and the corporate sales team was set with a clear day to day process aimed at both enabling and monitoring activities. This resulted in clarity on roles as well as enhanced focus on sales activity and finally resulting in higher rate of growth with same infrastructure.
Each of the other departments started working with clear focus on their functional structure and goals and also how to interact with each other department to achieve the common goals.
The business has since grown from 1200 crores in 2015 to 4000 crores in March 2024.
